Hello, my name is Bill Reder, I was born and raised in Encinitas, California. I have been a local Insurance Broker for over 40 years. I joined The Insurance Store Team in 1994, and I write both commercial and personal insurance. My office recently moved from the coast of Highway 101 to Carlsbad, California.

I have a beautiful daughter and four granddaughters. In my spare time, I enjoy ocean fishing and cycling.